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Tonal Vision Rate Overview

Our prices are based on the amount of work, equipment and specialized training required to perform a service. The prices listed are basic rates. More demanding projects may require highly-skilled individuals or more expensive equipment, which would require additional costs.

Pre-Production

We do not charge for the initial meeting to understand and plan a project. For simple projects, this single meeting is all that is needed. However, larger projects may require a script, location scouting, permits, budgeting, hiring of specialized crew, etc. Below are common pre-production expenses.

  • Producer: $300/half day
  • Scriptwriting: $75/hour
  • Casting: $500 & up

Production

Production is the actual shooting of the video. Simple projects often require only a videographer, camera and basic microphone equipment. For this type of project, our rates are:

  • Videographer: $250/half day
  • Camera (DV or HDV): $150/half day or $200/full day
  • Camera (HD): $200/half day or $250/full day

For more important video or more challenging shooting situations, common additions are:

  • Lighting - basic 3-point lighting kit: $50/day
  • Audio recordist: $250/half day *
  • Audio mobile package (high-end microphones, mixer, and recorder): $150/half day or $200/full day*
  • High-definition camera (Sony PMW-EX1 or comparable): $200/half day or $250/full day
  • Production assistant: $200/half day
  • Chromakey/greenscreen set-up (ReflecMedia lite ring and screen): $100/day
  • Travel: $1/mile outside the Baltimore/Washington metro area plus out-of-pocket food and lodging expenses.

For projects requiring actors and/or voice talent, commercial rates for area professionals are available on the AFTRA/SAG web page (aftrasagdcbalt.com/rates). Even if you prefer to work with non-union talent, these rates are a helpful guide to pricing for area professionals.

* The rates for an audio recordist and audio mobile package above also apply to location audio recordings done without accompanying video.

Recording at our facility

We have space to video and/or audio record 1-2 speakers or instrumentalists. The room features state-of-the-art acoustic treatments and audio recording equipment. Cost:

  • $100/hour audio or video (includes videographer or audio engineer)
  • $150/hour video with separate high-end audio processing (includes videographer and audio engineer)

Post-Production

For many of our projects, at least 1/2 to 2/3 of the total budget goes into post-production. Editing of any kind is time-consuming, and the more editing, the more polished the finished piece. The following rates cover most of our services:

  • Basic video editing: $50/hour
  • Specialized or more demanding editing, e.g., animation, motion graphics, audio, color correction, DVD menu design: $75/hour
  • Original music: $500 & up
  • Voice-over talent: see aftrasagdcbalt.com or producershandydandy.com
  • DVD compression & simple menu (1-2 hours of video): $150
  • DVD duplication
    • 1-10 DVDs in cases with graphic inserts and labels printed on DVD: $10 each plus tax & shipping
    • Single DVDs charged and mailed directly to recipient: $20 each, includes sales tax & mailing
    • 10+ DVDs in cases with graphic inserts and labels printed on DVD: $5 each; shipping is free