President | Producer
- (410) 675-0591 (office)
- (410) 963-4177 (mobile)
Jacquie Greff is Tonal Vision’s President/CEO and the force behind our video business. A relentless perfectionist by nature, Jacquie believes that art, music, relationships and a great story are actually superior values and works hard to foster them.
As a child, Jacquie wanted to be an artist but was discouraged by teachers who wanted her to conform and color in the right direction. A young woman growing up in a small town, Jacquie decided she wanted to be taken seriously and have a career, so she turned first to education, earning a BA in Chemistry summa cum laude in Iowa then an MBA from Arizona State. She joined Procter & Gamble in R&D in Cincinnati, OH eventually transferring to Hunt Valley, MD. In her 21 years at P&G, Jacquie worked on projects as diverse as developing the original Liquid Tide, getting the fat substitute Olestra approved by FDA, and developing a computerized product approval system used by safety, environmental and regulatory experts around the world. During that period, she also raised her son Shawn, supported her husband Kraig in his music career, and finished her law degree at the University of Maryland in night school.
As a relatively young 50-year-old “retiree”, Jacquie finally felt free to choose the life she wanted. Rejecting the option to set up a law practice, Jacquie instead joined her husband Kraig in the business he had started in 1990, Tonal Vision, expanding it from music and audio into video production. To “learn the ropes” in this new field, she earned her MA in Producing Film & Video from American University and volunteered for 6 years as Board President and Treasurer of the Television, Internet & Video Assn. of DC, Inc. (TIVA).
At Tonal Vision, Jacquie happily exercises her artistic side by creating films, animations and web productions. She loves computers and technology, and owns and operates some of the most up-to-date, cost-effective video equipment and software available. And she applies her strong sense of fairness and fierce independence in the company’s platform of making professional video simple and affordable for clients and in documentaries and web videos she produces.