Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible.
Live streaming is the latest video marketing strategy and is getting lots of hype. But, would live streaming be a good investment for your organization?
When it comes to selling, the written word has lost a lot of its punch. Instead, customers have come to find video messaging much more informative, engaging and persuasive than print ads.
Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.
Recently, I sent one of our videographers to film a presentation about an artist and her designs, which included slides of her work. The videographer did a great job with the filming, but the edit was a nightmare.
Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.
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