Enhance Your Conference Experience with Video

Integrating video messaging into your tradeshow, conference or annual meeting is a great way to create excitement around your event. Used strategically, videos can add a new dimension to your event before, during and after the affair. Here are some ideas to consider for your next conference:

Crafting Your Message to Influence Policy

In Capitol Hill's ever-changing (and sometimes turbulent) legislative environment, educating policymakers on your organization's issue can be challenging. With the thousands of advocacy groups vying for legislators' attention, getting your association's voice heard can be challenging. Not only are you competing with other groups, legislators and their staffers are often swamped and don't have time for lengthy briefings.

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!

Three seconds of video time may not seem very long, but to a viewer three seconds are almost an eternity. This twentieth of a minute is all video producers have to grab a viewer’s attention.

Tips for Mastering TV Interviews

With today’s 24-hour news cycle, media outlets are always seeking original news angles, or looking for an opportunity to localize a national story. As such, they rely on local experts to add credible content to their segments. Also, with the prevalence of podcasts, online interviews are all the rage—mainly because popular topics and great interviews help build huge audiences.

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.