Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible.

Now more than ever, nonprofits are using video in their marketing and outreach campaigns.

When it comes to selling, the written word has lost a lot of its punch. Instead, customers have come to find video messaging much more informative, engaging and persuasive than print ads.

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good.