Tonal Vision's Blog


Oct19

Reach More People with Your Video

Extend the Reach of Your Video

Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible.

Oct18

Nonprofit Video Ideas

Nonprofits

Now more than ever, nonprofits are using video in their marketing and outreach campaigns.

Mar18

Conference Video Marketing

Conference

Enhance Your Conference Experience with Video

May02

Filming Interviews

Filming Interviews

Interviews are the foundation of many documentaries, news stories, and training and promotional videos.

Apr14

Grassroots Video Case Study

Grassroots Video Case Study

A well-positioned advocacy video can be highly effective in helping build public support for your cause.

Jan11

Should We Be Streaming?

Live Webinar

Live streaming is the latest video marketing strategy and is getting lots of hype. But, would live streaming be a good investment for your organization?

Jan06

Capitol Hill Strategy

Capitol Hill

Crafting Your Message to Influence Policy

Jun20

Crafting a Video Message that Sells

Selling Techniques

When it comes to selling, the written word has lost a lot of its punch. Instead, customers have come to find video messaging much more informative, engaging and persuasive than print ads.

Jan19

Outsource vs. In-House

In-house vs. Outsourcing Video

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.

Mar09

Filming a Presentation with Slides

Well-lit Slide Presentation

Recently, I sent one of our videographers to film a presentation about an artist and her designs, which included slides of her work. The videographer did a great job with the filming, but the edit was a nightmare.

Feb05

Beware of the 3-Second Rule

WOW video

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!

Sep11

The Eye of the Writer

Script writer

Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.

Jan19

Lookin' Good for the Video Shoot

Looking Good

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good.

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