Tonal Vision's Blog


Nonprofit Video Ideas


Now more than ever, nonprofits are using video in their marketing and outreach campaigns.


Crafting a Video Message that Sells

Selling Techniques

When it comes to selling, the written word has lost a lot of its punch. Instead, customers have come to find video messaging much more informative, engaging and persuasive than print ads.


Lookin' Good for the Video Shoot

Looking Good

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good.


Capitol Hill Strategy

Capitol Hill

Crafting Your Message to Influence Policy


The Eye of the Writer

Script writer

Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.


Grassroots Video Case Study

Central Maryland Transportation Alliance Video

A well-positioned advocacy video can be highly effective in helping build public support for your cause.


Beware of the 3-Second Rule

WOW video

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!


Outsource vs. In-House

In-house vs. Outsourcing Video

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.

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