Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible.
Now more than ever, nonprofits are using video in their marketing and outreach campaigns.
When it comes to selling, the written word has lost a lot of its punch. Instead, customers have come to find video messaging much more informative, engaging and persuasive than print ads.
Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good.
Live streaming is the latest video marketing strategy and is getting lots of hype. But, would live streaming be a good investment for your organization?
Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.
A well-positioned advocacy video can be highly effective in helping build public support for your cause.
Recently, I sent one of our videographers to film a presentation about an artist and her designs, which included slides of her work. The videographer did a great job with the filming, but the edit was a nightmare.
Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.