Tonal Vision's Blog


Reach More People with Your Video

Extend the Reach of Your Video

Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible.


Nonprofit Video Ideas


Now more than ever, nonprofits are using video in their marketing and outreach campaigns.


Conference Video Marketing


Enhance Your Conference Experience with Video


Filming Interviews

Filming Interviews

Interviews are the foundation of many documentaries, news stories, and training and promotional videos.


Grassroots Video Case Study

Grassroots Video Case Study

A well-positioned advocacy video can be highly effective in helping build public support for your cause.


Should We Be Streaming?

Live Webinar

Live streaming is the latest video marketing strategy and is getting lots of hype. But, would live streaming be a good investment for your organization?


Capitol Hill Strategy

Capitol Hill

Crafting Your Message to Influence Policy


Crafting a Video Message that Sells

Selling Techniques

When it comes to selling, the written word has lost a lot of its punch. Instead, customers have come to find video messaging much more informative, engaging and persuasive than print ads.


Outsource vs. In-House

In-house vs. Outsourcing Video

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.


Filming a Presentation with Slides

Well-lit Slide Presentation

Recently, I sent one of our videographers to film a presentation about an artist and her designs, which included slides of her work. The videographer did a great job with the filming, but the edit was a nightmare.


Beware of the 3-Second Rule

WOW video

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!


The Eye of the Writer

Script writer

Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.


Lookin' Good for the Video Shoot

Looking Good

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good.

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