Tonal Vision's Blog


Conference Video Marketing

Conference

Enhance Your Conference Experience with Video

Integrating video messaging into your tradeshow, conference or annual meeting is a great way to create excitement around your event. Used strategically, videos can add a new dimension to your event before, during and after the affair. Here are some ideas to consider for your next conference:

Capitol Hill Strategy

Capitol Hill

Crafting Your Message to Influence Policy

In Capitol Hill's ever-changing (and sometimes turbulent) legislative environment, educating policymakers on your organization's issue can be challenging. With the thousands of advocacy groups vying for legislators' attention, getting your association's voice heard can be challenging. Not only are you competing with other groups, legislators and their staffers are often swamped and don't have time for lengthy briefings.

Beware of the 3-Second Rule

WOW video

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!

Three seconds of video time may not seem very long, but to a viewer three seconds are almost an eternity. This twentieth of a minute is all video producers have to grab a viewer’s attention.

Becoming Camera Ready

Becoming Camera Ready

Tips for Mastering TV Interviews

With today’s 24-hour news cycle, media outlets are always seeking original news angles, or looking for an opportunity to localize a national story. As such, they rely on local experts to add credible content to their segments. Also, with the prevalence of podcasts, online interviews are all the rage—mainly because popular topics and great interviews help build huge audiences.

Outsource vs. In-House

In-house vs. Outsourcing Video

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.

Lookin' Good for the Video Shoot

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good. This means advance attention to clothing and make-up. We’ll assume for purposes of this article that the talent just needs to look natural, and that special effects make-up and dramatic or period costumes are not required.

Looking Good

Capture Your USP (Unique Selling Proposition) In Video

Video Marketing

Perhaps the biggest challenge small businesses face is building name recognition, and with about 28 million small businesses in the country, the competition is fierce.

Leveraging VNRs

Breaking News

Get the TV Coverage You Want with a Video News Release

Would you like to get your organization’s news featured on TV? Then, try a video news release, or VNR. These brief, information-packed videos are jewels for reporters and producers looking for interesting stories to feature in their newscasts. With the 24 hour news cycle becoming the standard, outlets like CNN, FOX and MSNBC are constantly in need of original and interesting news stories.

Video Messaging

Persuade Your Audience

Persuade Your Audience in 5 Minutes or Less

Leveraging a well-crafted video message in your advocacy efforts can do wonders for advancing your campaign. The dynamic aspects of video can bring your issue to life and enable you to not just tell your story, to visualize your story in a way that educates, persuades and mobilizes audiences.

Shrinking Attention Spans?

Attention span of a goldfish

We’ve all heard the bad news. Our youth now have attention spans shorter than our pet goldfish. The average web surfer spends less than a minute on any given web page. What are communicators to do? Grab attention up front with a quick gimmick, keep things really short, and hope for the best?

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