Oct18

Nonprofit Video Ideas

Nonprofits

Now more than ever, nonprofits are using video in their marketing and outreach campaigns.

Jun20

Crafting a Video Message that Sells

When it comes to selling, the written word has lost a lot of its punch. Instead, customers have come to find video messaging much more informative, engaging and persuasive than print ads.

Jan19

Lookin' Good for the Video Shoot

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good.

Jan06

Capitol Hill Strategy

Crafting Your Message to Influence Policy

Sep11

The Eye of the Writer

Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.

Apr14

Grassroots Video Case Study

Central Maryland Transportation Alliance Video

A well-positioned advocacy video can be highly effective in helping build public support for your cause.

Feb05

Beware of the 3-Second Rule

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!

Jan19

Outsource vs. In-House

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.

Tonal Vision's Blog

Crafting Your Message to Influence Policy

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!