Video for Nonprofits

Looking for information on how to use video to support your cause and communicate your message? These blog articles contain ideas and tips to help with this struggle.

Oct19

Reach More People with Your Video

Extend the Reach of Your Video

Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible.

Feb05

Beware of the 3-Second Rule

WOW video

In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!

Feb19

Leveraging VNRs

Breaking News

Get the TV Coverage You Want with a Video News Release

Jan06

Video Messaging

Persuade Your Audience

Persuade Your Audience in 5 Minutes or Less

Oct18

Nonprofit Video Ideas

Nonprofits

Now more than ever, nonprofits are using video in their marketing and outreach campaigns.

Apr30

Luring the Media to Your Event

Lure Press to Event

Having the press cover your event can create just the buzz you need to raise your organization’s visibility at a local, regional or even national level, and increase public support for your cause.

Sep11

The Eye of the Writer

Script writer

Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.

Jan19

Outsource vs. In-House

In-house vs. Outsourcing Video

Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.

Jan06

Capitol Hill Strategy

Capitol Hill

Crafting Your Message to Influence Policy

Apr19

Becoming Camera Ready

Becoming Camera Ready

Tips for Mastering TV Interviews

Mar30

Conference Video Marketing

Conference

Enhance Your Conference Experience with Video

Apr14

Grassroots Video Case Study

Central Maryland Transportation Alliance Video

A well-positioned advocacy video can be highly effective in helping build public support for your cause.

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