Looking for information on how to use video to support your cause and communicate your message? These blog articles contain ideas and tips to help with this struggle.
Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible.
Now more than ever, nonprofits are using video in their marketing and outreach campaigns.
Having the press cover your event can create just the buzz you need to raise your organization’s visibility at a local, regional or even national level, and increase public support for your cause.
Despite what the dictionary says, a script is so much more than just "the text of a manuscript or document". A script is the heart and soul of your video before you even make it.
Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.
A well-positioned advocacy video can be highly effective in helping build public support for your cause.