The Case of the Central Maryland Transportation Alliance
A well-positioned advocacy video can be highly effective in helping build public support for your cause. Video messaging provides a creative and visual platform to examine an issue and communicate your organization’s solution to a problem. It is a dynamic mode of communication that can educate, motivate and mobilize audiences. The challenge, however, is to package your video message in a way that enables you to accomplish this lofty goal.
To provide an example of what goes into producing a well-positioned advocacy video, Tonal Vision shares a few strategies that we employed when we produced Better Transportation for a Better Region
, an advocacy video for the Central Maryland Transportation Alliance (CMTA). The video educates viewers—state legislators, local Baltimore leaders and Baltimore residents—on the importance of adequately funding public transit and for designing streets for all users, not just cars.