In video marketing, you have three seconds to hook your audience. Here’s how to use them wisely!

When you're young, you're full of vim and vigor and want everyone to hear that last piece you composed or played or chose for your latest project. Even if you don't play an instrument, when you are first starting out you can have a tendency to boost the volume or conspicuously place your music selection in a way that it's noticed. Hell, it's your choice, and you're proud.

Whatever the budget, it’s important for talent (actors, interviewees, or other speakers in the video) to look good.