Most video editors are so "into" their craft, they jump right in to all things video. But their mind is usually on the eye candy. They can get the audio basically in and out of the project, but don't know enough or have the tools to do any real audio manipulation.
When you're young, you're full of vim and vigor and want everyone to hear that last piece you composed or played or chose for your latest project. Even if you don't play an instrument, when you are first starting out you can have a tendency to boost the volume or conspicuously place your music selection in a way that it's noticed. Hell, it's your choice, and you're proud.
Image Is Everything
Video uses images and sound to deliver a message or tell a story. An effective video requires pre-planning ("pre-production") with attention to every aspect including the appearance of talent. Whatever your budget, everyone who will be on camera (actors, interviewees, extras or other speakers) needs to convey the desired image. What is their purpose in the video? What style is necessary to deliver your message and to be consistent with the content?
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