“Good writing is vigorous. Vigorous writing is concise. Every word must count.” This guidance from William Strunk’s book “The Elements of Style” was the most valuable lesson I learned in high school. How does this apply to writing for the screen?
When it comes to deciding the format for a video, a major choice is whether to use actors or animation. Both are great assets but have their advantages and disadvantages, and both can be expensive or inexpensive, depending on how the video is designed and produced. The choice makes a huge difference in the tone and production process of your video.
With today’s 24-hour news cycle, media outlets are always seeking original news angles, or looking for an opportunity to localize a national story. As such, they rely on local experts to add credible content to their segments. Also, with the prevalence of podcasts, online interviews are all the rage—mainly because popular topics and great interviews help build huge audiences.
No matter their size, organizations require marketing strategies that give them the greatest reach possible. Print has long been eclipsed by video, which engages more of the senses, appeals to wider audiences and, when well done, communicates more effectively. "Explainer videos", with their laser-focus on a single problem and its solution, can be highly effective in helping introduce brands, products and services to new audiences.
Should we do our videos in house or outsource them? Like many such decisions, the answer tends to be “it depends”, based on a number of considerations.
Producing a great video is only half the battle. Once you have it, SEO, promotion and paid advertising will allow it reach as large an audience as possible. Also consider these tips if you have an existing video that still speaks to your audience but is not getting as many views as it should.
Three seconds of video time may not seem very long, but to a viewer three seconds are almost an eternity. This twentieth of a minute is all video producers have to grab a viewer’s attention.
