Nationwide, this past year has been unusually challenging for small businesses to keep their doors open. To combat this and promote shopping local, the Orange County Economic Development Department in Virginia set out to inform residents and visitors that local businesses were open and ready to welcome back customers for the holidays safely. Developed by Platinum PR, the “Retail Ready” social media and blog campaign employed Tonal Vision LLC of Baltimore, MD, to film and edit the creative marketing project's video content.
“It was a pleasure working with Tonal Vision on this campaign. They were able to capture our concept for these videos and perfectly highlight Orange County business in a safe, COVID-friendly manner,” said Sandy Dubay, Founder and CEO of Platinum PR.
Launched in November of 2020, the compelling series of four videos supported the final campaign by capturing the safety precautions b-roll and scripted footage of 13 Orange County businesses. A total of 50 businesses were featured during the two-month campaign.
Tonal Vision is a woman-owned video and music production company in Baltimore, MD that works with small businesses, advocacy groups, and performing artists to create high quality video messages that promote their cause, their passion, and their livelihood.